In this recent post he examines how to forecast “what you might get.”
After reading it, I figured I’d sum up two ways I gleaned that you can forecast how much planned giving revenue you could get. Here you go:
1. Aggressive forecast – Look at the average bequest revenue received each year (calculated over the past five years) and add 10% – Use this if you feel your organization has been investing enough in planned gift marketing for at least the past 10 years
2. Conservative forecast – Look at the average bequest revenue received each year (calculated over the past five years) and subtract 10% – Use this if you feel your organization has not been investing enough in planned gift marketing for the past 10 years
NOTE: If you had an unusually large gift come in during the five year period, remove it from your calculation
For more on this subject, you really should take a look at Michael’s post.
Or you can use the calculator he and I created together. Try it here. It’s pretty simple.
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