7 Great Fundraising Tips from Daniel Pink's New Book: To Sell is Human

To say that I love this book is a gross understatement. Here are my takeaways. But you really should read this book if you hate the word “sales” but love to raise money.

#1 – Accept/Embrace the fact that you are a service person that motivates others… some call this sales (As Tom Suddes says, “you’re in sales… get over it!”)

#2 – Adopt the stance of collaborator because you’re not really selling anything— you are giving people opportunities

#3 – Adopt the stance of problem identifier/problem finder

#4 – Adopt the stance of interrogator – ask lots of questions because questions trump statements

#5 – Adopt the stance of listener

#6 – Be clear (and “Short”) when you speak

#7 – Practice telling stories

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