He continues by outlining his strategy for social media so all of us can evolve and be effective. The strategy is quite simple:
I love this! It’s so simple yet it’s precisely what I espouse when I talk about engagement fundraising.
Are you and your organization employing this strategy? Are you building awareness for your cause among your major supporters and prospects? Providing value with meaningful engagement offers and opportunities? Delivering transparent reports on your results?
Or are you just asking for money?
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