Without the donor, you wouldn’t even be reading this blog post from the office you are in right now because your job there would not exist.
So be humble. Make the donor the hero by writing your copy as follows:
“Thanks to supporters like you…”
“You, and so many others like you,…”
“Because of you…”
“Your generous donations…[resulted in X, Y & Z]”
Tracy Malloy-Curtis (Director of Philanthropic Planning at the International Planned Parenthood Federation – Western Hemisphere region) knows how to do it right:
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work…
If something about fundraising makes you uncomfortable, it isn't because there's something wrong with you…