Amazon.com = Convenience is everything
Hardware tools = Reliability is everything
Home alarm systems = Security is everything
Insurance = Dependability is everything
Fundraising = Engagement is everything
If you aren’t engaging with your supporters, you aren’t delivering value. And, if you don’t deliver value, you won’t retain your donors. It’s that simple.
Find ways to engage. Period.
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work…
If something about fundraising makes you uncomfortable, it isn't because there's something wrong with you…