Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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How to ask for a gift: Do you really have to ask?

At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a… Read More


Why major and legacy donors think your fundraising communications stink!

First, it is not all your fault. Well then, can we blame it on leadership? Leadership should share the burden of blame because fundraisers tend… Read More


Imagine This…

Did you have a grandmother or elderly aunt, uncle or friend?  I did. Imagine if I sent mine letters and emails every once in a while. Imagine that… Read More


The 8 Components of Engagement Fundraising

There are eight components of my innovative fundraising methodology: 1. Accepting the Pareto principle We’ve called it the 80/20 rule, but it’s more like the… Read More


You Don’t Need Data, You Need Actionable Intelligence

You have plenty of data. That data probably includes donation recency, frequency, and monetary value. You might also track involvement information (participation in events, volunteerism,… Read More


How You Can Build Relationships With More Hi-Value Supporters at Lower Costs

Your job is tough! If you’re like most fundraisers, you’re already working hard. You don’t have enough time, you’re pulled in too many directions, and… Read More


Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.

If you were a fundraiser at my alma mater seeking a donation from me for a new building, a progressive campaign might look like this:… Read More


What The Heck Is Progressive Profiling And Why You Need To Do It?

It’s about their timing, not yours. Fundraisers, as well as their organization’s leadership and board members, need to come to terms with the fact that… Read More


Why Your Year-End Fundraising Failed To Generate As Much Revenue As You Hoped

If your end-of-year ‘interruption’ marketing results were not what you hoped for, perhaps my prediction about ‘FUNDRAISING CLIMATE CHANGE‘ (in my book, Engagement Fundraising) is… Read More


Isn’t it time you leveraged technology so you can be the fundraiser you always wanted to be?

Let technology do what you don’t do well. Everyone knows that technology has been the key for innovation in the private sector. But the nonprofit… Read More


The Four Selfs

I think donors like to qualify themselves, educate themselves, involve themselves, and solicit themselves. I call these the “four selfs” of Engagement Fundraising: Self-qualification  Self-education… Read More


Automated Cultivation vs. “Moves Management”

I’ve never really felt comfortable with the phrase “moves management.” If you’re unfamiliar with the term, it refers to a process Gift Officers or other… Read More


Are You Too Busy to Succeed?

As Henry David Thoreau pointed out:  “It is not enough to be busy, so are the ants!  The question is, what are we busy about?”… Read More


Are You Ready to Engage?

If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental concepts by now. You may… Read More


A bunch of reasons why January is NOT necessarily the best time to ‘hit your donor’s mailbox’

Recently I saw a question posted on a discussion board that was inspired by a blog (NOT mine) titled: WHY YOU NEED TO HIT YOUR… Read More


How to stop over-thinking and start engaging

Confucius said, “Life is really simple, but we insist on making it complicated.” Engagement fundraising is so darn simple too! You don’t need to over-think… Read More


16 Simple Things Your Best Donors Want

Here’s my list of essential major donor needs that you must aim to fulfill:   1. Your best donors want you to do the important work… Read More


How to think about major gifts

Ditto! That’s all I can say when I read Veritus Group’s blog articles. Ditto! These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it! For… Read More


The Definitive Menu of Engagement Fundraising Marketing Channels

We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars). So we developed this nifty little… Read More


Now you can hear me on the ‘Freakshow’!

My pal Brady Josephson (self-proclaimed charity nerd) had me on his relatively new podcast titled: The Generosity Freakshow. I encourage you to take a listen…. Read More


Are you ready for the 24/7 donor?

Accenture – the world’s largest consulting firm – says that we’re in the era of the “nonstop consumer”. According to their website, “A customer’s path… Read More


Free Download: Engagement Fundraising – Introduction and Chapter 1!

Today’s your chance to read the introduction and chapter 1 of Engagement Fundraising for free! We are offering a free PDF of the book up… Read More


My Simplest Explanation of How Engagement Fundraising Works

Engagement fundraising (a phrase I coined many years ago) is powerful. I’ve been talking about this for about 10 years (ever since I revamped my marketing… Read More


How success and happiness relate to the raising of money

Everyone wants success and happiness in their lives. Sadly, too many people are misled or misdirected by the media and teachers about what success and …


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