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Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

How to stop over-thinking and start engaging

Confucius said, “Life is really simple, but we insist on making it complicated.” Engagement fundraising is so darn simple too! You don’t need to over-think… Read More


16 Simple Things Your Best Donors Want

Here’s my list of essential major donor needs that you must aim to fulfill:   1. Your best donors want you to do the important work… Read More


How to think about major gifts

Ditto! That’s all I can say when I read Veritus Group’s blog articles. Ditto! These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it! For… Read More


The Definitive Menu of Engagement Fundraising Marketing Channels

We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars). So we developed this nifty little… Read More


Now you can hear me on the ‘Freakshow’!

My pal Brady Josephson (self-proclaimed charity nerd) had me on his relatively new podcast titled: The Generosity Freakshow. I encourage you to take a listen…. Read More


Are you ready for the 24/7 donor?

Accenture – the world’s largest consulting firm – says that we’re in the era of the “nonstop consumer”. According to their website, “A customer’s path… Read More


Free Download: Engagement Fundraising – Introduction and Chapter 1!

Today’s your chance to read the introduction and chapter 1 of Engagement Fundraising for free! We are offering a free PDF of the book up… Read More


My Simplest Explanation of How Engagement Fundraising Works

Engagement fundraising (a phrase I coined many years ago) is powerful. I’ve been talking about this for about 10 years (ever since I revamped my marketing… Read More


How success and happiness relate to the raising of money

Everyone wants success and happiness in their lives. Sadly, too many people are misled or misdirected by the media and teachers about what success and …


The 8 core components of engagement fundraising and why you desperately need them

Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. Or, perhaps it’s a mailing,… Read More


Top 8 reasons why you might want to read my new book: Engagement Fundraising

Here are 8 reasons why you might want to read my new book: Engagement Fundraising …


9 Tips to Help You Start and Maintain a Major or Legacy Giving Conversation

Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Here are some pointers to do just that: Don’t… Read More


Engagement Fundraising Podcast: The reviews are in!

Podcasting is pretty new for me. I’ve never done it before. But I’m thrilled to see the reviews for the Engagement Fundraising Podcast have been positive. Hooray!!… Read More


Focus on your donors’ lives, not their wallets

I came across this very interesting article a couple of weeks ago and thought I’d share it since it led me to a terrific new… Read More


Focus on your donors' lives, not their wallets

I came across this very interesting article a couple of weeks ago and thought I’d share it since it led me to a terrific new… Read More


Is your nonprofit organization really that special?

No. Sorry. It isn’t. For example, if you search for environmental organizations on Wikipedia, you’ll find the following list: Why should anyone make a major gift… Read More


Is a day of reckoning coming for fundraisers and their employers?

Fundraisers like you are in a difficult spot. You’re constantly being asked to raise more money by your board of directors, but you don’t have… Read More


If you're asking yourself whether or not direct mail is dead, then you're asking the wrong question

There’s too much talk about whether or not direct mail is dead. Of course it is NOT dead! I get direct mail delivered to me every day.  … Read More


4 keys to fundraising success you might be overlooking

1. Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams. The best way to… Read More


Why reciprocity must be an essential tool in your fundraising toolbox

Every single human being in every single society on earth subscribes to an unspoken rule when it comes to reciprocation as follows: If someone does… Read More


The simplest and most effective 6-step major gift and planned gift marketing strategy ever

1. Employ donor surveys. 2. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since… Read More


This week on the podcasts

If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney… Read More


Why you need to know the difference between your donor’s implicit vs. explicit needs

Too often fundraisers make assumptions about what donors want. Usually, this is driven by top leaders or board members. They decide, for instance, that it… Read More


12 astounding ways engagement fundraising can help you right now

Here are a dozen ways engagement fundraising helps nonprofits all around the world. 1. Focus on your oldest supporters and Legacy Society members who have no children and capacity… Read More


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