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Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

Top 8 reasons why you might want to read my new book: Engagement Fundraising

Here are 8 reasons why you might want to read my new book: Engagement Fundraising …


9 Tips to Help You Start and Maintain a Major or Legacy Giving Conversation

Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Here are some pointers to do just that: Don’t… Read More


Engagement Fundraising Podcast: The reviews are in!

Podcasting is pretty new for me. I’ve never done it before. But I’m thrilled to see the reviews for the Engagement Fundraising Podcast have been positive. Hooray!!… Read More


Focus on your donors’ lives, not their wallets

I came across this very interesting article a couple of weeks ago and thought I’d share it since it led me to a terrific new… Read More


Focus on your donors' lives, not their wallets

I came across this very interesting article a couple of weeks ago and thought I’d share it since it led me to a terrific new… Read More


Is your nonprofit organization really that special?

No. Sorry. It isn’t. For example, if you search for environmental organizations on Wikipedia, you’ll find the following list: Why should anyone make a major gift… Read More


Is a day of reckoning coming for fundraisers and their employers?

Fundraisers like you are in a difficult spot. You’re constantly being asked to raise more money by your board of directors, but you don’t have… Read More


If you're asking yourself whether or not direct mail is dead, then you're asking the wrong question

There’s too much talk about whether or not direct mail is dead. Of course it is NOT dead! I get direct mail delivered to me every day.  … Read More


4 keys to fundraising success you might be overlooking

1. Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams. The best way to… Read More


Why reciprocity must be an essential tool in your fundraising toolbox

Every single human being in every single society on earth subscribes to an unspoken rule when it comes to reciprocation as follows: If someone does… Read More


The simplest and most effective 6-step major gift and planned gift marketing strategy ever

1. Employ donor surveys. 2. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since… Read More


This week on the podcasts

If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney… Read More


Why you need to know the difference between your donor’s implicit vs. explicit needs

Too often fundraisers make assumptions about what donors want. Usually, this is driven by top leaders or board members. They decide, for instance, that it… Read More


12 astounding ways engagement fundraising can help you right now

Here are a dozen ways engagement fundraising helps nonprofits all around the world. 1. Focus on your oldest supporters and Legacy Society members who have no children and capacity… Read More


7 steps to decline donations you can't accept

She was really ticked off because they wouldn’t accept her gift. One of my customers got the following response to a survey request: “Why on… Read More


Is donor qualification more important than donor identification?

Identification. If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. The collection… Read More


Introducing the First Ever Major Gifts Fundraising Benchmark Study

Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. The research was led by Melissa S. Brown and supported by the Association of Philanthropic… Read More


My New Engagement Fundraising Podcast: The reviews are in!

Whenever I do something new, I get a little nervous. “Will they like it? Will they “get” it? What if the New Jersey boy in… Read More


Fundraisers, today you have a chance to feel exactly how your donors feel

Disaster. Friends, our fellow Americans are facing trillions of gallons of water. It’s a disaster that will, unfortunately, end up being the worst in Texas’ history…. Read More


What's your fundraising asking style?

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” But, don’t be fooled by stereotypes…. Read More


Find your dream job with these 3 simple steps

If you don’t know where you are going, you will never get there. Here’s how to start with the end in mind so you can be… Read More


Some people find me abrasive. Here's why.

Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the way I am: 1. I… Read More


Most fundraisers use email the wrong way

Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily… Read More


Finally, we’re releasing the HIPPO killer!!!

The HIPPO is the highest paid person in the office at the time when a decision needs to be made. HIPPOs tend to be far… Read More


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