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Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Today I think I’ll take a victory lap. Will you join me?

I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers… Read More


How to think about major gifts

Ditto! That’s all I can say when I read Veritus Group’s blog articles. Ditto! These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it! For… Read More


Is your job really to raise money?

Og Mandino, author of The Greatest Salesman in the World wrote: “The only certain means of success is to render more and better service than… Read More


How success and happiness relate to the raising of money

Everyone wants success and happiness in their lives. Sadly, too many people are misled or misdirected by the media and teachers about what success and …


Top 8 reasons why you might want to read my new book: Engagement Fundraising

Here are 8 reasons why you might want to read my new book: Engagement Fundraising …


The myth of the disappearing donor

Lots of folks think donors are disappearing.  While populations in the U.S. and other philanthropic countries are still increasing how can it be that donors… Read More


Donor Complaints: Why it's a bad idea to get upset with donors when they complain

No one likes to hear complaints.  But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why:… Read More


Charity vs. Philanthropy and Charitable People vs. Philanthropists

Charity – Helping people in need Philanthropy – Making an investment that stimulates other investments or provides opportunity for others   Charitable people – Help others… Read More


Does Ask, Ask, and Ask Again Really Work?

Doing the same thing wrong over and over doesn’t improve results. I noticed a comment on a LinkedIn post recently that said, “Ask, ask, and… Read More


Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)

You might have known that Oprah was a philanthropist; but did you know why? Most people think they know Oprah Winfrey, one of the richest self-made… Read More


Almost four years ago I declared: "The Fundraising Pyramid Is DEAD!"

Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind…. Read More


Should your donors be given a chance to "tip" your organization?

Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide… Read More


You don't necessarily need more low-dollar donors

You don’t necessarily need more low-dollar donors. You need better ways to determine who has the capacity. You don’t necessarily need more low-dollar donors. You need… Read More


Some people find me abrasive. Here's why.

Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the way I am: 1. I… Read More


Do major and legacy gift fundraisers need 'sales managers'?

The private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. Sales managers are responsible for: Meeting sales/revenue and… Read More


Consider using the word "consider" more often

Consider this. “Consider” is a very powerful word for fundraising. “Would you consider a gift in the amount of $25,000 to help fund this project?”… Read More


Most fundraisers use email the wrong way

Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily… Read More


Can you tell your supporters that a CGA can deliver "GUARANTEED" income or not?

I attended a local monthly planned giving event a while back and learned a lot about how not to market charitable gift annuities. During the… Read More


NEWS FLASH: Most of your supporters don’t really want to be in your legacy society

But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions.  The next most popular offer… Read More


What planned and major gifts officers can learn from Shark Tank

I love Shark Tank, the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it… Read More


Proof that donors want to help you get past the finish line

I’m constantly reminding people that fundraising is about facilitating and helping donors feel good! To do both, you might want to consider employing the concept of… Read More


How many LinkedIn contacts do you have?

I’m always surprised when I click on a major gift or planned gift fundraiser’s LinkedIn profile and see that they only have 30, 50 or… Read More


How NOT to write a letter to your supporter community

Here’s the copy (below) from an old letter sent by my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my… Read More


What to do with wealth screened data that's "sitting on the shelf" unused

Wealth screening your data is a good idea! My firm doesn’t provide that service but there are plenty that can help you to determine who… Read More


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