Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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6 reasons why some donors prefer to stay anonymous

In case you’ve ever wondered why some donors prefer to stay anonymous, here are 6 proven reasons why: 1. They do not want fundraisers from… Read More

Imagine: One extra call each day.

I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing… Read More

Is your job really to raise money?

Og Mandino, author of The Greatest Salesman in the World wrote: “The only certain means of success is to render more and better service than… Read More

What do you really think about DONOR SCORING?

Here are some types of donor scores I’ve seen: Wealth scores Capacity scores Legacy gift likelihood scores Major gift likelihood scores Annual gift likelihood scores… Read More

3 reasons why I use curse words (but only one that matters)

She told me others would say I was unprofessional. I was asked to lead a roundtable discussion at a conference recently. So I did. And afterward… Read More

Are you in love with your organization's mission?

It’s all about love. Once you brush away the internal politics, the nasty board member out to get you, the job title or raise you… Read More

An insider snapshot of what it's like to work at MarketSmart

Recently one of my staff reminded me of this article written by Zach Shefska (one of our staff at MarketSmart). He wrote it back during… Read More

The single worst way to evaluate your planned giving marketing program

Recently someone told me that their current planned giving marketing efforts were not working. “How do you know?” I asked. “Because there’s been a drop… Read More

8 simple ideas to involve your donors and build deeper connections

L.M. Montgomery was a famous author in the early 1900’s. Her novels were internationally renowned.  She once said, “Tell me and I forget. Teach me and I… Read More

A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds!

I give you permission to read this list but only if you’ll count to three afterward. Let it sink in.  Then DELETE IT!  Forget about… Read More

Serious major gift marketing is not for populists. Planned gift marketing is.

I like populism because it gives regular people control over their government.  But populism has no place in major gift marketing. To generate more major gifts,… Read More

Are you being tested?

Mark Zuckerberg’s big $100 million gift in 2010 In 2010, Mark Zuckerberg (Facebook founder and CEO) gave $100 million to help fix Newark, New Jersey’s… Read More

Engagement is Everything!

Hi-end hotels = Service is everything = Convenience is everything   Hardware tools = Reliability is everything   Home alarm systems = Security is… Read More

9 Questions Fundraisers Need to Ask Themselves In Order to Improve in 2014

Commercial businesses and charities both have to fulfill needs in order to survive.  But whose needs do they serve? You might think that commercial businesses… Read More

Why call it moves management?

I don’t like the term “moves management”.  Why?  Because it focuses on you and your organization.  It’s about your moves. Sure, it uses alliteration so it sounds… Read More

Do fundraisers donate to charity?

I’m not sure if this is the type of post that will get people riled up or not.  But I’ve been wondering (from a marketer’s… Read More

The golden rule and your organization's fundraising.

About the golden rule….   He or she who has the gold…. rules! Face it, everyone serves someone else.  And, in business and fundraising, service… Read More

Does your organization deliver quality?

  About quality…   Quality is the cornerstone of growth. Quality is expected— from your donors, non-donors, workers, volunteers, board members and everyone else. Quality… Read More

What about "you"? YOU IS IMPORTANT!

You are the reason for the existence of this blog. How you feel is tremendously important. So please let me know what you think. Share your… Read More

5 ways to give your donors "the Disney Experience"

Last week Jeff Schreifels did it again.  His Passionate Giving Blog (for Veritus Group) gave us 5 ways to provide what I call “The Disney Experience”… Read More

7 questions you better be able to answer if you want to keep your doors open

Once again today I’m beating the drum about marketing.  Forget about the word “fundraiser” because, folks, you are marketers!  And every marketer has a product… Read More

The Fundraising Pyramid is Dead.

Many people don’t realize that fundraising is really just a subset of marketing.  Therefore, fundraisers are marketers that raise funds. Fundraising isn’t necessarily special.  It… Read More

What's stopping you from communicating with your legacy giving prospects?

Getting a single email, letter or telephone call out to a legacy giving prospect isn’t always easy.  In fact, with all we have to do… Read More founder Jeff Bezos is missing something… and you might be too

I must be crazy to criticize Jeff Bezos, founder of Amazon.  After all, he built a multi-billion dollar company from scratch and I’m just a… Read More

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