Promoting planned giving doesn't have to be expensive. If you have traffic on your website, you have a chance to…
Do you give out pins? When I informed a nonprofit about my legacy gift intention, all I really got…
Here's a neat graphic from Blackbaud's Idea Lab. The question is: Are you an agent of change? …
I only use the word "cultivation" for fundraising because I want to ensure that fundraisers understand what I'm talking about. But…
Last week the New York State Attorney General's Office won a $25 million settlement stemming from an investigation of fundraising…
Some fundraisers and vendors of fundraisers will say that all donors and supporters deserve the same treatment. They call for…
I’m angry and I’m not kidding. Bad apples can spoil the bunch. Yesterday fundraisers received a wake-up call. Quadriga…
There must be thousands of ways to practice Engagement Fundraising. Here's one that's really fabulous because it zeros-in on an…
Red Bull Theater uses menus for major gifts. Red Bull Theater in New York City really got it right when…
Brian Saber, president of Asking Matters, has spent his career asking for donations on behalf of nonprofits. Now he's really done…
One of our clients still spends 80% of his planned giving marketing budget on direct mail and only 20% with…
Most times when we test ugly marketing designs vs. pretty marketing designs, ugly wins. Recently Jeff Brooks rightly wrote a post…
Did you ever notice that recently I added a note at the bottom of each blog post? You can see…
Most businesses don't have a soul. They are cold and heartless. And, that's probably (at least in part) why most…
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When you boil it all down, attaining fundraising success is pretty simple if you just recognize that: Step 1.…
I'm always floored when a prospective new client asks me about ROI (return on investment from marketing). Not because it's…
Here's a strategy that will help you get a bigger budget for your planned gift marketing efforts. Post your successes…
Here you can find a combination of two impressive new studies focusing on estimates of wealth transfer and philanthropic giving by…
It's time for me to fall on my sword. Yesterday I wrote a post titled, "Is CEO in your legacy society?"…
How about your board? Committee members? How about you? Shouldn't we be shooting for 100% participation among all of the above?…
Peter Drury of Splash.org tells us how to answer this challenging question. He says to tell 'em, "Overhead is…
In a recent marketing article, Shelby Britton (Senior Product Manager at Adobe) points out why Webinars work for the private sector.…
In Fraser Green's book titled Iceberg Philanthropy he points out how planned giving fundraisers get tricked into thinking that what they…