5 Ridiculously Simple Steps for Fundraising Success

When you boil it all down, attaining fundraising success is pretty simple if you just recognize that:

 
Step 1. Donors want to satisfy their needs and desires
Step 2. Donors will give your organization their money if you (the fundraiser) prove that your organization can satisfy their needs and desires
Step 3. The way to prove that your organization can satisfy their needs and desires is with education which can come in many forms; the most powerful is engagement (involvement with your organization and its mission)
Step 4. After it has been proven that you can satisfy their needs and desires, then it must be easy for the donor to give
Step 5. Once the gift is received, you must help the donor feel good about the gift so they recognize and remember that your organization is the one that can satisfy their needs and desires again someday in the future
 

Bottom line: As a fundraiser, your job is to constantly seek out ways to satisfy the needs and desires or your donors in order to facilitate a fair exchange of value for money.

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