Answering the Question About ROI

I’m always floored when a prospective new client asks me about ROI (return on investment from marketing). Not because it’s a silly question. And not because I can’t respond to the question.
 
The reason I’m floored is because the question usually comes from people who work for organizations that spend unbelievable amounts of money on marketing their events— not exactly the best tactic for generating high ROI.
 
Although I usually pull out case studies, testimonials, stats and charts for our prospective clients, for you… I’ll make it simple:
When considering the employment of engagement fundraising strategies and tactics, you have to understand that it’s a lot like making friends, dating, or getting married. There simply is no direct line to ROI. TEST, LEARN and ADJUST is the way it works.
 
If you commit to the philosophy knowing that it’s right, the return on investment will come— and it will be exponentially greater than you ever imagined.
 

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