She states, “Webinars, above all other marketing tactics, give marketers a unique opportunity to interact with prospective clients and to qualify leads based on real-time behavior. Scoring on webinar content and behavior is easier than ever before; the digital nature of webinars allows for ease of tracking and integration with existing marketing systems.”
Shelby continues by saying, “Generating sales-ready leads is the highest priority of any marketer and gathering demographic information is not enough; it’s time to take lead qualification to the next levels.”
And finally, “Some platforms will generate an overall engagement score automatically. Otherwise, you’ll need to find a way using your marketing automation or CRM systems to wrap up all the data into an overall score. If you don’t have a way to do that, at least take steps toward passing the behavioral information collected to Sales in a meaningful way.”
I couldn’t agree more! Mixing realtime engagement events with technologies that scale and scoring tools is the best way to drive revenues up in a cost-effective manner.
This is engagement fundraising at it’s best!
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