Categories: Fundraising

I Added a Note to Subscribe and Guess What Happened?

Did you ever notice that recently I added a note at the bottom of each blog post? You can see it below. It recommends that you (the reader) share this blog and/or subscribe to it if you like it.
Guess what happened after I added that to the bottom of each post? Lots more people started subscribing!
Pretty simple, huh?
 
So guess what might happen if you put the following words EVERYWHERE?:
“Please consider making a gift to [organization name here] in your will or trust (or by beneficiary designation in any of your financial accounts or insurance policies). Gifts like these — after your lifetime — are essential for helping our shared mission live on for future generations.” 
 
Your planned giving marketing needs to be ubiquitous. Don’t ever stop pushing to add these words on:

  • emails;
  • business cards;
  • letterhead;
  • mailers;
  • reply forms;
  • booklets;
  • magazines;
  • articles;
  • photos;
  • banners;
  • invitations;
  • research reports;
  • website pages, etc.

The list goes on and on.

Oh, and don’t forget to subscribe to this blog and share it!

LIKE THIS BLOG POST?  PLEASE SHARE IT AND/OR SUBSCRIBE
Greg Warner

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Greg Warner

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