It's time for me to fall on my sword. Yesterday I wrote a post titled, "Is CEO in your legacy society?"…
How about your board? Committee members? How about you? Shouldn't we be shooting for 100% participation among all of the above?…
Peter Drury of Splash.org tells us how to answer this challenging question. He says to tell 'em, "Overhead is…
In a recent marketing article, Shelby Britton (Senior Product Manager at Adobe) points out why Webinars work for the private sector.…
In Fraser Green's book titled Iceberg Philanthropy he points out how planned giving fundraisers get tricked into thinking that what they…
Face it, you are competing with about 1 million other worthy organizations around the United States. But you can win! The…
People need something about which they can be hopeful. Therefore, your marketing should position your organization as a beacon of…
If you don't test your marketing, you'll end up with a bunch of politicians trying to get their ideas in…
Last week I spoke at an Institute of Fundraising event (London) about my favorite topic: "Engagement Fundraising." Shortly after, my new…
Mass direct mail appeals = Interruption fundraising Unsolicited telemarketing = Interruption fundraising Spam email blasts = Interruption fundraising Informative Webinars…
In 1906 an Italian economist named Vilfred Pareto discovered that 80% of the land in Italy was owned by 20%…
I donate. Not because fundraising is my business but, rather, because it's part of "who I am". It's part of my…
We examined 55,353 donor responses to our clients' online planned giving engagement offers and here are the results of the…
This is not a scientific study by any means. When people want to download our reports or sign up for…
For marketing campaigns, I'm not a huge fan of big statistics and charts as a method for inspiring donations. Instead,…
George Washington famously said, "It's better to be alone than in bad company." I agree. Here's a neat list from chiefmartec.com of…
Echo chambers are dangerous places. Information, ideas, and beliefs are amplified and reinforced in echo chambers. The repetition inside these…
Let's not forget that all of us must aim to be master facilitators. We need to help people put their…
Whether you are sitting face-to-face with your supporter or are using a photograph in your marketing campaign, make sure you…
Before I begin today's rant, I want to point out that I think fundraisers have incredibly difficult jobs. The challenges…
This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. It's an…
Author and consultant Susan Howlett says, "We spend too much time asking people for money and not enough time engaging…
On page 6 of Penelope Burk's new book titled Donor-Centered Leadership lies a startling little statistic. "Among donors who have…
Remember the old days? You'd cold call a donor to set up a meeting at breakfast, lunch or dinner by…