Remember the old days? You'd cold call a donor to set up a meeting at breakfast, lunch or dinner by…
In our group on LinkedIn (Smart Major Gift Marketers), someone was looking for heartfelt, personal examples of major donor acknowledgement…
Many legacy commitments never actually turn into gifts. So measuring which planned giving metrics will be more helpful and accurate…
Ok. I admit it. This is a promotional post. I'm trying to grow my blog list. I think the information…
Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). I thought…
Even with marketing strategies, the saying holds true: "The more things change, the more they stay the same."
So you did some great marketing and you met with a bunch of folks. You did your job well and…
After reading a recent nonprofit donor engagement benchmark study, I wanted to share these key engagement fundraising stats: 78% of…
Last year, The Fundraising Coach (Marc Pittman) wrote a brilliant post on his blog. Here's a synopsis: If you ask…
One of the most foolish things a nonprofit can do is to only focus their planned giving marketing efforts on older prospects.…
Crowdfunding is growing. In 2012, the amount of funds raised from this amazing technological innovation hit $2.7 billion (yes, with…
My mission is simple: I want to exponentially increase revenues for nonprofits while dramatically reducing costs. How? With "engagement fundraising"—…
Great news! Giving was up, up and away in 2013. Here's Blackbaud's infographic that simplifies their findings.
According to a new study of 151 organizations' websites and online marketing tactics, fundraisers get an "F"! - Eighty-four percent…
There's brilliance across the pond! Recently on my LinkedIn Group (Smart Planned Giving Marketers), Sharon Wangman outlined a plan for…
The 80/20 rule works for nonprofits. Most organizations get 10 to 20 percent of their gifts and 80 to 90…
The answer: A ton of potential revenue for your organization! My pal Jonathan Gudema has a terrific blog. You should…
Don't get tricked into measuring meaningless stats. Here are the 4 email metrics that matter most for major and legacy…
Recently I heard a podcast featuring Tom Ahern. He's a brilliant, experienced direct marketer/fundraiser. On the podcast he said that…
Effective planned giving marketing requires a solid strategy along with the following tactical steps: Building awareness Generating leads Cultivating those…
Direct marketing experts know that in order to get a response from your prospects, you must concentrate on 4 things…
Every marketing effort should start with a solid strategy. That includes legacy gift marketing! But, sadly, most fundraisers jump right…
Nonprofits love to talk about donor-centricity. But is spamming your donors really donor-centric? Listen, I know the drill. Everyone bends…
Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to…