Listen, I know the drill. Everyone bends the rules here and there when it comes to selecting lists for email marketing. But I have found that (sadly) most nonprofits don’t have a written opt-in strategy and rarely ask their supporters for permission to send them emails. Yet, I think it’s incumbent upon all of us to treat our supporters nicely. That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam!
Take this quiz to determine whether or not your are treating your supporters in the way they deserve:
…If you answered “no” to any of these questions, you are spamming your supporters.
STOP!
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work…
If something about fundraising makes you uncomfortable, it isn't because there's something wrong with you…