Nonprofits love to talk about donor-centricity. But is spamming your donors really donor-centric?
Listen, I know the drill. Everyone bends the rules here and there when it comes to selecting lists for email marketing. But I have found that (sadly) most nonprofits don’t have a written opt-in strategy and rarely ask their supporters for permission to send them emails. Yet, I think it’s incumbent upon all of us to treat our supporters nicely. That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam!
Take this quiz to determine whether or not your are treating your supporters in the way they deserve:
…If you answered “no” to any of these questions, you are spamming your supporters.
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