When it comes to raising money, do you want more donors? And, want more donors to give more? The only true…
I was thrilled when I first saw Dan Pallotta's TED Talks presentation. I thought to myself, "Finally! Someone said it!"…
Sad but true. Many legacy donors simply don't want to see their hard-earned money going to their relatives. Top reasons…
Donors deserve the "Disney Experience". That means we should give them awesome service including: Making it easy for them to…
As 2013 comes to a close I'm reminded of how grateful I am to be involved with such amazing people…
Commercial businesses and charities both have to fulfill needs in order to survive. But whose needs do they serve? You…
I don’t like the term “moves management”. Why? Because it focuses on you and your organization. It’s about your moves. Sure, it…
Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you'll…
I'm not sure if this is the type of post that will get people riled up or not. But I've…
After more than a quarter of a century in the nonprofit community, I’ve certainly attended more than my share of…
About the golden rule…. He or she who has the gold…. rules! Face it, everyone serves someone else. And,…
About quality… Quality is the cornerstone of growth. Quality is expected— from your donors, non-donors, workers, volunteers, board…
Recently I found myself wondering.... "why aren't we promoting beneficiary designations more?" A beneficiary designation is by far the…
You are the reason for the existence of this blog. How you feel is tremendously important. So please let me…
Last week Jeff Schreifels did it again. His Passionate Giving Blog (for Veritus Group) gave us 5 ways to provide what…
Once again today I'm beating the drum about marketing. Forget about the word "fundraiser" because, folks, you are marketers! And…
Many people don't realize that fundraising is really just a subset of marketing. Therefore, fundraisers are marketers that raise funds.…
Getting a single email, letter or telephone call out to a legacy giving prospect isn't always easy. In fact, with…
I think it's time we finally let go of direct mail as the first option for planned giving marketing— especially…
I must be crazy to criticize Jeff Bezos, founder of Amazon. After all, he built a multi-billion dollar company from…
If you want to keep your fundraising more light-spirited. Let the force be with you! Fundraising Yoda is a…
I love these quotes but only for major gift marketing. If you apply them to planned gift marketing you'll miss…
I love LinkedIn groups. By joining, you can learn from some amazing people for free! Recently Howard Freeman, CFRE [Senior…
Can you say, "Dick Tracy?" It looks like the next big thing from Apple will be wearable iPhones. I'm so…