If you want to keep your fundraising more light-spirited. Let the force be with you! Fundraising Yoda is a…
I love these quotes but only for major gift marketing. If you apply them to planned gift marketing you'll miss…
I love LinkedIn groups. By joining, you can learn from some amazing people for free! Recently Howard Freeman, CFRE [Senior…
Can you say, "Dick Tracy?" It looks like the next big thing from Apple will be wearable iPhones. I'm so…
I finally got around to reading a terrific book titled The 7 Faces of Philanthropy (Prince & File). Boy am…
Commercial businesses and charities both have to fulfill needs in order to survive. But whose needs do they serve? You…
Recently on the Smart Planned Giving Marketers group on LinkedIn, a member of the group asked the following about making…
From a marketer's perspective (and based on my experience), I think fundraisers need to initially cast a wide net in…
Ask your volunteers to plan a gift! This is really very simple. More and more seniors are volunteering these days.…
At the 2013 Bridge Conference last week, you could walk through a wonderful "museum" of award-winning direct marketing fundraising…
I don't like the term "moves management". Why? Because it focuses on you and your organization. It's about your moves.…
In Ken Burnett's awesome book titled Relationship Fundraising, he lists 18 reasons why people give. I love the list but…
Have you ever sold your home? If so, how many buyers did you need? Just one right? So if you…
Does your planned giving marketing copy make [insert word here from below] sense? ANY SOME NO Or does it make…
In case you forgot, the American Taxpayer Relief Act of 2012 reinstated the Charitable IRA Rollover through December 31, 2013. So,…
In planned giving marketing we are told to spend a lot of time trying to get people to disclose the…
I'm kicking myself because I didn't think of this and I certainly can't take credit for it. A brilliant researcher…
Thanks to LUMA for providing this awesome graphic that shows just how many tools you could use for marketing efforts these…
1. Announce a gift you recently received (a modest one... legacy gifts mostly come from average folks— not the rich)…
Carol Pollack from Planning and Endowment Consulting had a great idea to add to yesterday's post.
So you probably won't see much of the fruits of your labor. And, years from now, someone else will probably…
Today Seth Godin writes, "Repetition increases the chance that you get heard." And, he continues, "Delivering your message in different…
Seth Godin is pretty smart. He really understands marketing. In his recent blog post he discusses why we should sometimes…
For effective planned giving marketing, you really should be keeping track of your metrics. That's because it's not like traditional…