1. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you”
2. Promote a video about a legacy donor
3. Share a link to a legacy donor story
4. Publicize rate changes or smart giving opportunities that can deliver unique donor benefits (and have a deadline)
5. Share information about past gifts and how people still benefit from those gifts today
6. Provide offers for free estate planning information
7. Remind donors to make a will and consider your organization when doing so
8. Share photos from and stories about Legacy Society events
Can you help me add to this list?
>> Should you create a separate Facebook page for major (and/or planned) gifts?
>> How to Use Facebook to Promote Planned Giving
If you’ve read our other posts about LinkedIn, you understand that the point of your…
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work…