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Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Facebook restart?

I haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like… Read More


8 ways to promote your planned giving program on Facebook

1. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2…. Read More


If you can ask for likes on Facebook, you can ask for legacy gifts everywhere

It drives me a bit batty every time I see an organization put the following words on the bottom of their emails or advertisements: “Like… Read More


Could advertising to your Facebook fans be a stroke of planned giving marketing brilliance?

Think about this. Planned giving marketing begins with a good list, right? I’ve seen it time and time again.  When we look at the folks… Read More


Update to our post about Facebook!

Yeah.  I know I said we didn’t have a Facebook page because it didn’t fit with our strategy. But guess what?  Now that they changed… Read More


Is your email signature helping or hurting your marketing efforts?

Why wouldn’t you create a great email signature? Don’t forget about your email signature (the space at the end of the emails you send out)…. Read More


Using Facebook to market your business? Some basics to help you see if it's right for you.

Set up a business page In addition to your personal profile, you may want to set up a Facebook page for your business. Funny thing… Read More


Still not on Facebook? Here's the first in a series to get you going…

Get on Facebook Facebook.com is fast becoming the global water cooler around which the world gathers to discuss anything and everything. To date, according to… Read More


3 simple ways to get prospects to CALL YOU.

These days there’s a lot of talk about how you should use your website as a marketing machine.  …A lot of talk about search engine… Read More


The Superbowl, the web, social media and "did it work???"

The Superbowl happened and the results are in. This year more marketers tried to infuse a multi-channel marketing approach into the Superbowl than in any… Read More


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