I love these quotes but only for major gift marketing. If you apply them to planned gift marketing you’ll miss out on tons of gifts from regular folks that don’t have a fortune to give during their lifetime.
1- “A relatively small number of more generous donors account for the lion’s share of the revenue organizations receive.” -Mal Warwick
2- “Fish where the big fish are.” -Mal Warwick
3- “Focus more time, effort, and money on generous and responsive donors and less effort on less productive ones.” -Mal Warwick
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