A Terrific Example of an Online “Engagement Fundraising” Effort for Planned Giving

Last week I spoke at an Institute of Fundraising event (London) about my favorite topic: “Engagement Fundraising.” Shortly after, my new friend from across the pond, Christine Punter, Legacy Promotions Manager for an organization that seeks to end cruelty to children, told me about her bubbles.
Now before you get any funny ideas check the website screenshot below to see what I mean.
On the Site, you can create a bubble to share your thoughts and inspire others to think about protecting vulnerable children. The concept was developed to help supporters engage with the organization in a way that inspires them to consider a gift in their will.
You can create bubbles and let them go in the park (virtually of course) and you can ask your friends to create bubbles too. You can download a free guide and you can learn more about the organization’s mission.
I think they could add a way to opt-in for more engagement with an order form or subscription form. But otherwise, this is a home run.  Or as they say in London “a sixer” (for cricket). Either way, this is a terrific example of online “engagement fundraising” for planned giving.
 

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