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Enter Engagement Fundraising The more that nonprofits involve people in their mission (engage) and the more often that they provide supporters with valuable experiences, the… Read More
Wondering how you can do more with less while still capturing your share of the massive transfer of wealth everyone keeps talking about? Join us for our free upcoming webinar featuring MarketSmart CEO, Greg Warner
Did you ever see pictures of someone or read their books and then… when you finally hear their voice, you think to yourself, “Hmm! So… Read More
Here at MarketSmart, our mission is simple: we aim to exponentially increase revenues for nonprofits while dramatically reducing costs. But, while advancing toward our objective,… Read More
In a recent marketing article, Shelby Britton (Senior Product Manager at Adobe) points out why Webinars work for the private sector. The very same reasons apply… Read More
Last week I spoke at an Institute of Fundraising event (London) about my favorite topic: “Engagement Fundraising.” Shortly after, my new friend from across the pond,… Read More
We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents…. Read More
After reading a recent nonprofit donor engagement benchmark study, I wanted to share these key engagement fundraising stats: 78% of donors give to more than… Read More
My mission is simple: I want to exponentially increase revenues for nonprofits while dramatically reducing costs. How? With “engagement fundraising”— a phrase I coined about… Read More
The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If organizations ceased nearly all new-donor… Read More
Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More
FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT How to survive and thrive during the most turbulent yet transformative era ever to face… Read More
A giving revolution has already occurred. So, the longer you wait to adapt to it, the farther behind you will fall. Even the healthiest, highest… Read More
Fundraising should be as comfortable as two people exploring possibilities. If done wisely and well, fundraising is nothing more than two people exploring possibilities. That… Read More
It gets posted all over social media. Featured in books. Heard at seminars. Repeated on webinars. It’s hard to work very long in fundraising without… Read More
ALL ABOUT FUNDRAISING AUTOMATION How to Leverage Technology to Automate Tedious Tasks—So You Can Spend More Time Raising Major Gifts Webinar held April 20, 2023… Read More
Many nonprofits use RFM as a means to fill their fundraising caseloads with supposedly qualified prospects – people who have a good chance of becoming… Read More
Which stereotype do fundraisers play to? The one that perpetuates false expectations, that makes the best work seem insignificant, and causes honest feedback from fundraisers… Read More
All About Fundraising Automation How to Leverage Technology to Automate Tedious Tasks—So You Can Spend More Time Raising Major Gifts Imagine hiring someone to… Read More
What the heck am I talking about? Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they… Read More
Imagine the following two scenarios. Scenario 1: You have 100 donors who have capacity to give a five-figure legacy gift, and they have a fairly… Read More
When you think about the wealthiest of earners in the U.S., those who fall into the top 0.1 percent, who comes to mind? For most,… Read More
Words matter. They shape our thoughts. Our thoughts shape our actions and influence our decisions. The lexicon of fundraising is full of one-way terms, as… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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