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You don’t have to poke too far into most nonprofits’ fundraising results to see significant donor erosion, usually masked by a few large gifts each… Read More
There are eight components of my innovative fundraising methodology: 1. Accepting the Pareto principle We’ve called it the 80/20 rule, but it’s more like the… Read More
Philanthropy is powerful. It can do more for the donor than just consuming more stuff would do. It can provide personally meaningful impact. It can… Read More
Imagine the following two scenarios. Scenario 1: You have 100 donors who have capacity to give a five-figure legacy gift, and they have a fairly… Read More
The monomyth The hero is a fundamental human archetype. Jung describes an archetype as, “a spiritual goal toward which the whole nature of man strives.”… Read More
When you think about the wealthiest of earners in the U.S., those who fall into the top 0.1 percent, who comes to mind? For most,… Read More
As fundraisers, what exactly do we have to offer donors? Their gift goes away. Even if we call it an “investment,” it doesn’t give them… Read More
What’s it about? An effective fundraising story isn’t just a good story. It must do something. It must lead to a gift. This means the… Read More
The narrative arc Story moves through a narrative arc. This includes: Backstory and setting These establish motivation from the main character’s original identity. The inciting… Read More
Giving is different from buying Charitable giving comes from “story world.” Effective fundraising story triggers visualization producing social emotion. This is the engine that drives… Read More
Death isn’t a fun topic of conversation. Asking for a legacy gift can feel like you’re curious about when the donor is going to die,… Read More
Curiosity is a fundraisers greatest asset. Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and… Read More
Fundraising Automation The Nonprofit Leader’s Guide for Optimizing Fundraising Operations with Technology Imagine hiring someone to help you raise money who: Works 24/7 Never sleeps… Read More
“I’ve already made all of my giving decisions for this year, so there’s no reason for us to meet.” Here is another common objection that… Read More
FREE WEBINAR: FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT How to survive and thrive during the most turbulent yet transformative era ever… Read More
You have plenty of data. That data probably includes donation recency, frequency, and monetary value. You might also track involvement information (participation in events, volunteerism,… Read More
Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. Or, perhaps it’s a mailing,… Read More
Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money Generate leads- Generate highly-qualified leads among… Read More
FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT IT How to survive and thrive during the most turbulent yet transformative era ever to face… Read More
Advancing Your Donors’ Hero Story eCourse Save Your Spot & Grab Dr. James’ latest eBook for FREE! Learn how to inspire major and legacy gifts…. Read More
“I WISH I KNEW ABOUT THAT!” Join us to learn about all the free tools and paid add-ons available to you in a no-pressure,… Read More
WHAT THE HECK DOES MARKETSMART DO?? And why should I care? If you’ve been following MarketSmart and have ever wonder how MarketSmart helps fundraisers be… Read More
Join Greg Warner, MarketSmart’s CEO and Founder, as he moderates our most collaborative event and learn from your peers! Join us to hear how fundraisers… Read More
HOW TO LAND MEETINGSwith Major and Legacy Donor Prospects Who are Ready for Your Outreach Jerold Panas used to say, “If you could just land… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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