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Major gifts fundraising is about relationships. You know this, and it’s an easy truth to recite in a job interview. But actually developing positive two-way… Read More
Donors give because giving enhances some aspect of their identity. They give for many other reasons too, but their final critical decisions regarding which organizations… Read More
A compelling fundraising challenge will connect with the donor’s identity. This begins with backstory. Backstory connects the cause, charity, or project with the donor’s history,… Read More
While fewer numbers of people are giving to institutions, they continue to give in ways they find more interpersonal. They include: Grandparents helping put their… Read More
The missing piece in the story A novel can have a perfect story. But it will still fail without one thing. The reader must turn… Read More
183 days. That’s how long it took Bob to mail in a check for $25,000 after I asked him for the gift on a first… Read More
You can have it easy, or you can have it bigger. But rarely can you have both. That’s the nature of major gifts fundraising. What… Read More
Socratic fundraising Socratic inquiry uses questions. But just asking questions isn’t enough. To be Socratic, the questions must guide toward a goal. In fundraising, the… Read More
The word “advancement” connotes forward movement. That requires forward thinking. Responsible leadership at both the organizational and advancement level requires bifocal vision – seeing and seizing… Read More
When gift officers try to reach out to supporters recently added to their caseloads, it’s usually tougher to get them to respond. This is true… Read More
“It’s very important not to know all the answers. Often we don’t know, and if we did it would be no good, for it is… Read More
What are the three characteristics that distinguish the best advancement practitioners? Integrity, Curiosity, and Discipline. Of the three, integrity is the most important. It entails… Read More
What’s the hardest thing about bringing up legacy giving with an aging and loyal donor or supporter? Death. Focusing on that tends to trigger the… Read More
“Is now a good time to talk?” This is one of the worst ways to start a call to schedule a visit (unless you know… Read More
Some gift officers have dozens of prospects in their caseloads. Others have over a hundred. Dunbar’s number aside, we all know it’s impossible to maintain… Read More
The Education Advisory Board, after analyzing donations to 1,217 major-gift officers at 89 colleges and universities in the United States and Britain, concluded the most… Read More
Restricted giving doesn’t sound like a good thing, just from the sound of it. The idea of restricting anything, especially giving, doesn’t seem like it… Read More
Monomyth steps The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The universal hero story, called the monomyth, includes… Read More
A friend of mine recently asked for a $5 Million gift. THAT’S A LOT OF MONEY! But in terms of the money required to make… Read More
Monomyth ending The universal hero story (monomyth) ends with the hero’s return. The hero returns to his original world. The return confirms his new heroic… Read More
A common KPI used to evaluate fundraisers is the number of visits they pay on prospects in their portfolios. It should be replaced by PPIs… Read More
“In myths the hero is the one who conquers the dragon, not the one who is devoured by it.” – Carl Jung[1] Monomyth resolution In… Read More
If you’re working in major gifts and you’ve never heard this, you might need to alter your approach. Many of you reading this will be… Read More
Like any other donors, wealthy donors want to give. But when wealthy donors give, it’s usually a major gift, meaning it’s a big number. And… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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