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We customize our approaches for each client, whether it is for consulting or training, by looking at their longitudinal data to identify predictive patterns. Using… Read More
The usual methods for identifying and qualifying major donors are costing your organization huge amounts of money if you are relying too much on them…. Read More
You’re always outnumbered. No matter how much fundraising experience and philanthropic wisdom you acquire, you’re always surrounded by completely inexperienced people who assume they know… Read More
It’s a problem as old as fundraising. How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? Many… Read More
What’s your reason for requesting the first meeting with a prospective donor? The ones I hear most often, including the ones used on me, include:… Read More
Understanding the motives for why donors make major gifts is a big part of successful fundraising. This is how we can relate to a donor… Read More
Funny how we use the word “cultivation” so often but rarely address the preceding step, “planting.” Philanthropic potential is like fertile ground. Figuring out which… Read More
You know they’re in there, somewhere in your donor database. You just need to find them – those small donors who could turn into major… Read More
The days of easy fundraising are over. Now we need to face up to the hard parts of securing and sustaining philanthropic confidence. I’m sorry… Read More
Your biggest major donors simply cannot be treated like all your other donors. If you’re like most mid-size and larger nonprofits, they are funding the… Read More
My concern with so much of traditional fundraising is that it puts one or more parties in an uncomfortable position. Donors feel as if they… Read More
Many major gift officers don’t realize that one of the things some wealthy donor prospects do after receiving a first communication from you is to… Read More
I believe: Fundraising and philanthropy are not interchangeable terms, that the former is dependent on the latter; if fundraising assumes that philanthropy exists to serve… Read More
AI and machine learning are the new buzzwords in the prospect identification field proposing yet another solution to the challenge of building caseloads of major… Read More
A giving revolution has already occurred. So, the longer you wait to adapt to it, the farther behind you will fall. Even the healthiest, highest… Read More
What results in a bigger gift? A) Being convinced to give B)Deciding to give on your own? Your job as a fundraising gift officer isn’t… Read More
People aren’t interested in them anymore. If you fancy yourself clever, persuasive, charismatic, or irresistible, I challenge you to see how many people you can… Read More
Ever wonder why what you do is called ‘advancement’? Here’s the answer: Your primary role is to help donors move themselves forward through their own… Read More
“If you can’t measure it, you can’t improve it.” It’s been cited as one of the two most important quotes about business. The author is… Read More
Major gifts fundraising is a job that requires an advanced set of skills. In other words, you must know some basics to simply do this… Read More
At some point in your engagement with donors and supporters there comes a magical moment when you realize a person trusts you. At that moment,… Read More
When we poll fundraisers in advance of team practices (I don’t like the word “training” because people aren’t pets), we see very similar responses across… Read More
Making outreach to major donor prospects requires a set of skills that too often get shoved to the back burner. And yet, outreach is one… Read More
Why, of all people, would a donor want to build a relationship with a fundraiser? If you are a donor, it sounds like a questionable… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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