What major philanthropists really want from fundraisers

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Ronald J. Schiller (a veteran fundraiser with too many accolades to list here) wrote a fantastic book titled Belief and Confidence. In it, he draws on 30 years of experience and interviews with tons of philanthropists responsible for hundreds of gifts— some in the 10-figure range.

It’s fascinating to hear precisely what so many major philanthropists think. Their responses to Ronald’s interview questions in the book give great insight.

Here are just a few things they told him:

“When we’re involved, we will often make a major commitment fairly quickly. That commitment goes hand in hand with involvement, however; it rarely happens before we’re truly involved.” [Page 103]

“We gave to one organization we loved, but they were always in trouble. It became exhausting to bail out an organization that couldn’t manage itself.” [Page 26]

“The most important part of any organization is the people. Great things happen when a group of people work together and pull in the same direction.” [Page 120]


Want more? You’ll have to buy Ronald’s book.


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