Stay with me on this.
Of course, you can’t expect to get money out of a piggy bank unless you first make deposits. That framework has resulted in positive outcomes for eons.
That’s why you should treat your supporters like piggy banks!
You, the fundraiser, must make deposits first.
In other words, you need to be the one to give to your supporters first before you can expect to receive.
Giving makes your supporters feel good.
It builds trust and it activates the law of reciprocity.
And besides, it’s fair.
So why not give to your supporters as much as you can? I bet you’ll be amazed at the results.
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