Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

How to generate referrals for major gifts

A well-placed referral can be the bridge to new partnerships, financial support, and resources. It can elevate your nonprofit from merely surviving to thriving. But… Read More

The Two Most Important Words in Philanthropic Facilitation: “Because You”

The two most important words in philanthropic facilitation are, “Because you”. As in: “Because you have such a vested interest in the empowerment of girls… Read More

3 Ways Major Gift Fundraisers Can Talk About Legacy Giving Without Reminding Donors About Death

Planned gifts often constitute some of the biggest gifts charities ever receive. But winning them requires you to make the donor think about their own… Read More

The Tragedy of Transactional Fundraising

Practitioners of transactional fundraising and the cultures who default to it will never know, see, foster, or benefit from the best in human nature and… Read More

The Secret to Raise Money More Cost-Effectively: Stop Fundraising

The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If organizations ceased nearly all new-donor… Read More

Philanthropic Partnership Building Begins With Setting the Right Tone

Gone are the days – or so they should be: Of imagining in splendid isolation what donors should do for us then foisting our brain… Read More

10 Questions You Should Ask Your Wealthy Supporters to Motivate them to Give

One of the most effective strategies for major gifts fundraising is to help your donors advance their personal hero story. This isn’t just our claim…. Read More

How Fundraising Overcomplicated Philanthropic Facilitation

Philanthropic facilitation is as old as human history. It began when two or more people saw a common need or opportunity and resolved to work… Read More

What Gift Officers Should Write in Their LinkedIn ‘About’ Section

I think too many major gifts fundraisers – and people in most other industries as well – are not using their LinkedIn profiles to their… Read More

If Less Than 80% of Your Volunteers are Giving, Something Is Wrong

We customize our approaches for each client, whether it is for consulting or training, by looking at their longitudinal data to identify predictive patterns. Using… Read More

How Many Major Donors Are You Overlooking Right Under Your Nose?

The usual methods for identifying and qualifying major donors are costing your organization huge amounts of money if you are relying too much on them…. Read More

Most Senior Fundraisers Don’t Need Training; They Need Treatment

You’re always outnumbered. No matter how much fundraising experience and philanthropic wisdom you acquire, you’re always surrounded by completely inexperienced people who assume they know… Read More

Building Major Gifts Caseloads – Why Traditional Methods Fail to Accurately Qualify Donors

It’s a problem as old as fundraising. How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? Many… Read More

What’s Your Reason for Requesting The First Meeting With a Prospective Donor?

What’s your reason for requesting the first meeting with a prospective donor? The ones I hear most often, including the ones used on me, include:… Read More

4 Primal Motives for Major Gifts – the REAL Reasons People Make Transformational Gifts

Understanding the motives for why donors make major gifts is a big part of successful fundraising. This is how we can relate to a donor… Read More

Planting Seeds: The Step Before Cultivation

Funny how we use the word “cultivation” so often but rarely address the preceding step, “planting.” Philanthropic potential is like fertile ground. Figuring out which… Read More

Secrets for Turning Small Donors into Major Donors

You know they’re in there, somewhere in your donor database. You just need to find them – those small donors who could turn into major… Read More

The Days of Easy Fundraising are Over

The days of easy fundraising are over. Now we need to face up to the hard parts of securing and sustaining philanthropic confidence. I’m sorry… Read More

Major Donor Stewardship – Million Dollar Experiences for Million Dollar Donors

Your biggest major donors simply cannot be treated like all your other donors. If you’re like most mid-size and larger nonprofits, they are funding the… Read More

Comfort Zones: The Places That Foster the Fullest Expressions of Philanthropy

My concern with so much of traditional fundraising is that it puts one or more parties in an uncomfortable position. Donors feel as if they… Read More

Dazzle Your Donor Prospects with an Upgraded LinkedIn Headline

Many major gift officers don’t realize that one of the things some wealthy donor prospects do after receiving a first communication from you is to… Read More

The Essence of Philanthropy: A Vision That Endures

I believe: Fundraising and philanthropy are not interchangeable terms, that the former is dependent on the latter; if fundraising assumes that philanthropy exists to serve… Read More

Why AI and Machine Learning Fail to Help Fundraisers Build ‘QUALIFIED’ Major Donor Portfolios (or Caseloads)

AI and machine learning are the new buzzwords in the prospect identification field proposing yet another solution to the challenge of building caseloads of major… Read More

Why You Need to Revolutionize Your Fundraising

A giving revolution has already occurred. So, the longer you wait to adapt to it, the farther behind you will fall. Even the healthiest, highest… Read More

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