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If you need help trying to decide what to put on your planned giving website, here’s our in-house content guide and checklist. We use this… Read More
In order to generate highly-qualified planned giving leads, you’ve got to offer something to your prospects. We recommend information that educates prospects about ways they… Read More
What age group responds to planned giving email marketing the most? The following chart shows the age breakdown for the leads we generated and gifts… Read More
Think about this. Planned giving marketing begins with a good list, right? I’ve seen it time and time again. When we look at the folks… Read More
I hear that question a lot in lead generation marketing, planned giving marketing, sponsorship marketing and just about any other kind of marketing you can… Read More
Join industry and alumni associations These groups offer a great opportunity to reconnect with old friends and find new connections. People like to do business… Read More
Generate leads- If you’ve got something really worthwhile to offer – such as a great free report – you could use it to generate leads…. Read More
Blogs are free. When tied to your website they offer a more engaging glimpse into your business, philosophies and expertise. A blog is the easiest… Read More
The great thing about social media is that it’s free. Well… almost free. Actually it requires a tremendous time commitment in order to create and… Read More
Since SEO requires so much work in order to get high rankings with search engines, you may want to find a better way to get… Read More
A great deal of confusion surrounds whom you should approach for planned gifts. So let’s begin by defining the types of people you will find… Read More
So you’re scratching your head wondering which subject line will get your email blast opened and read, right? Scratch no further. Here’s how we choose… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
