Planned Giving

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

How to make the initial engagement with a planned giving prospect.

Recently on the Smart Planned Giving Marketers group on LinkedIn, a member of the group asked the following about making the initial engagement with a… Read More


Why do people give (and what’s wrong with the list)?

In Ken Burnett’s awesome book titled Relationship Fundraising, he lists 18 reasons why people give.  I love the list but there’s one thing wrong here…. Read More


49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist

If you need help trying to decide what to put on your planned giving website, here’s our in-house content guide and checklist. We use this… Read More


9 content offers that work well to generate planned giving leads

In order to generate highly-qualified planned giving leads, you’ve got to offer something to your prospects.  We recommend information that educates prospects about ways they… Read More


What age group responds to planned giving email marketing the most?

What age group responds to planned giving email marketing the most? The following chart shows the age breakdown for the leads we generated and gifts… Read More


Could advertising to your Facebook fans be a stroke of planned giving marketing brilliance?

Think about this. Planned giving marketing begins with a good list, right? I’ve seen it time and time again.  When we look at the folks… Read More


What's the response rate?

I hear that question a lot in lead generation marketing, planned giving marketing, sponsorship marketing and just about any other kind of marketing you can… Read More


Even more awesome ways to use LinkedIn for business.

Join industry and alumni associations These groups offer a great opportunity to reconnect with old friends and find new connections. People like to do business… Read More


Some more ways to make the most of LinkedIn.

Generate leads- If you’ve got something really worthwhile to offer – such as a great free report – you could use it to generate leads…. Read More


Why blog?

Blogs are free. When tied to your website they offer a more engaging glimpse into your business, philosophies and expertise. A blog is the easiest… Read More


Some neat stats on social media and how it's used by consumers

The great thing about social media is that it’s free. Well… almost free.  Actually it requires a tremendous time commitment in order to create and… Read More


The basics of pay-per-click advertising.

Since SEO requires so much work in order to get high rankings with search engines, you may want to find a better way to get… Read More


What is a highly-qualified lead for planned giving?

A great deal of confusion surrounds whom you should approach for planned gifts. So let’s begin by defining the types of people you will find… Read More


3 Steps to Figure Out Which Email Subject Line Will Perform Best

So you’re scratching your head wondering which subject line will get your email blast opened and read, right? Scratch no further. Here’s how we choose… Read More


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