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My pal (Tricia Benson) used to work at Human Rights Campaign. During her tenure, we helped her conduct a couple of simple marketing efforts that uncovered more than 200 previously undisclosed legacy gifts (new legacy society members) and thousands of leads. Now she’s at the Cystic Fibrosis Foundation — A wonderful organization!
Anyway, we had breakfast together recently and she suggested I write about what fundraisers should do when they get a big gift to ensure that they capitalize on the event.
So, here are my 5 steps that will help you pounce on your good fortune (whether you were directly responsible for the revenue or not):
>> Why nonprofit budgets should be developed in alignment with strategies
>> The Secret: Why people make major gifts and bequests
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