8 ways to ask for a donation without actually asking

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Many of us don’t feel comfortable asking.
This is because many of us have never had anyone teach us that we don’t always need to blurt out an ask. In fact, in many cases, there are more subtle ways to move the process forward.
Here are 8 ways to ask for a donation without actually asking. Just say:

  1. “What would you like me to do next?”
  2. “What do you want to happen next?”
  3. “So what do you think we should do next?”
  4. “How would you like to get started and how soon?”
  5. “What next steps do you recommend?”
  6. “If you were to go forward with this, what would you like the process to look like?”
  7. “Is there anything I’m leaving out? Any reason we shouldn’t get started right now?”
  8. “Just so I know where you are right now… On a scale of one to ten, how close are you to moving forward on this?”

Bonus. Here’s a slightly pushier way to go:
“Can I get some kind of non-financial commitment from you right now?”

Related Posts

>> What’s your fundraising asking style?
>> Do you really have to ask for a gift?
>> Are we sometimes asking donors the wrong questions?

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2 responses to “8 ways to ask for a donation without actually asking”

  1. Paulette Gonzales Candelaria says:

    Greetings. Will subscribe for possible use in the future.

  2. Jay Smith says:

    Of course the hardest thing for many of us is to ask the question and then SHUT UP. Wait for the propsect to answer.

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