What's your fundraising asking style?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Thumbnail image -- What's your fundraising asking style? According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.”
But, don’t be fooled by stereotypes. Interestingly, private companies have learned that the most successful salespeople are not the extroverts or the introverts. Rather, they are the ambiverts (those personalities that reflect a balance of extrovert and introvert features) that succeed most in sales.
Asking Matters takes this one step further and applies it to fundraising.
Now you can find your Asking Style for free and learn how you can use it to raise more money here. It’s a quick 3-minute online assessment. Tweet this!
According to the test, my Asking Style makes me a “MISSION CONTROLLER” with a secondary style of “RAINMAKER.”

Strengths include:

  • I do my homework and I’m always prepared
  • I’m a good listener
  • I quietly get the job done by following a clear step-by-step process

What’s your asking style?


>> 8 ways to ask for a donation without actually asking
>> Are we sometimes asking donors the wrong questions?
>> 12 fundraising questions gift officers should be asking

2 responses to “What's your fundraising asking style?”

  1. Mike says:

    I’m a “Go Getter” and have to be very intentional regarding listening. Every philanthropist should discover their asking style. Greg, thanks for the reminder!

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