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4 simple concepts that can help you raise sophisticated transformational gifts
I like this blog post written by Greg Ring over at The Giving Crowd.
In it, he outlines his Four C’s of Successful Fundraising. Although, I’m not sure why he calls it that since there are a lot more than four C’s in the post.
Anyway, here’s a synopsis of what he wrote to help you get more major gifts from super-wealthy supporters:
- A clear vision that will compel a major donor to part with their wealth;
- Consistent communication through a variety of channels that add value and don’t always ask for money;
- Competent, highly professional, super-skilled, one-to-one follow-up — with finesse (this ain’t telemarketing!);
- Employment of champions (other major donors) to help build social influence — the bandwagon effect.
I like those points. Transformational giving is a highly-considered sale. Meeting the needs of people with the capacity to make a major impact requires skill. You’ve got to be an artisan. You’ve got to be polite yet persistent. You’ve got to get help from others who’ve already taken the plunge. And, of course, you’ve got to have a great offer.
But don’t take my word for it. Check out the details in Greg’s blog. It’s worth a few minutes of your time.
Related Posts:
>>12 astounding ways Engagement Fundraising can help you right now
>>The 5 P’s of Engagement Fundraising
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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