It’s a problem as old as fundraising. How do you find, attract, and qualify people who can give major gifts…
What's your reason for requesting the first meeting with a prospective donor? The ones I hear most often, including the…
Understanding the motives for why donors make major gifts is a big part of successful fundraising. This is how we…
Funny how we use the word "cultivation" so often but rarely address the preceding step, "planting." Philanthropic potential is like…
You know they’re in there, somewhere in your donor database. You just need to find them – those small donors…
The days of easy fundraising are over. Now we need to face up to the hard parts of securing and…
Your biggest major donors simply cannot be treated like all your other donors. If you’re like most mid-size and larger…
My concern with so much of traditional fundraising is that it puts one or more parties in an uncomfortable position.…
Many major gift officers don’t realize that one of the things some wealthy donor prospects do after receiving a first…
I believe: Fundraising and philanthropy are not interchangeable terms, that the former is dependent on the latter; if fundraising assumes…
AI and machine learning are the new buzzwords in the prospect identification field proposing yet another solution to the challenge…
A giving revolution has already occurred. So, the longer you wait to adapt to it, the farther behind you will…
What results in a bigger gift? A) Being convinced to give B)Deciding to give on your own? Your job as…
People aren't interested in them anymore. If you fancy yourself clever, persuasive, charismatic, or irresistible, I challenge you to see…
Ever wonder why what you do is called ‘advancement’? Here’s the answer: Your primary role is to help donors move…
"If you can't measure it, you can't improve it." It's been cited as one of the two most important quotes…
Major gifts fundraising is a job that requires an advanced set of skills. In other words, you must know some…
At some point in your engagement with donors and supporters there comes a magical moment when you realize a person…
When we poll fundraisers in advance of team practices (I don't like the word "training" because people aren't pets), we…
Making outreach to major donor prospects requires a set of skills that too often get shoved to the back burner.…
Why, of all people, would a donor want to build a relationship with a fundraiser? If you are a donor,…
For the record, I don’t like the idea of using SUGGESTED ASK AMOUNTS. Do you? I don’t believe in presupposing…
Are you looking for the ultimate planned giving resource? You’ve found it – a free textbook, “Visual Planned Giving: An…
Not as many people give according to our "strategic pillars" as we would like to believe or as our fundraising…