Smartideas

Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

Building Major Gifts Caseloads – Why Traditional Methods Fail to Accurately Qualify Donors

It’s a problem as old as fundraising. How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? Many… Read More


Why AI and Machine Learning Fail to Help Fundraisers Build ‘QUALIFIED’ Major Donor Portfolios (or Caseloads)

AI and machine learning are the new buzzwords in the prospect identification field proposing yet another solution to the challenge of building caseloads of major… Read More


How Predictive Analytics in Fundraising Fails to Deliver Accurate Caseloads

Every industry loves to predict the future. We predict stock markets, sports outcomes, educational outcomes, climate change, weather, and performance in just about any business… Read More


Why RFM Fails at Populating Fundraising Caseloads

Many nonprofits use RFM as a means to fill their fundraising caseloads with supposedly qualified prospects – people who have a good chance of becoming… Read More


The Best Caseload Size for Gift Officers – A New Formula

What is the ideal caseload size for gift officers? A quick internet search serves up a classic example of the term ‘conventional wisdom.’ Nearly every… Read More


6 Causes of Poor Caseload List Quality for Major Gift Prospects

If you’re a major gift officer, brace yourself, because this article might rile you up a bit. We’re going to expose some of the reasons… Read More


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