Engagement fundraising (a phrase I coined many years ago) is powerful.
I’ve been talking about this for about 10 years (ever since I revamped my marketing agency to only work with nonprofits). But usually when people first hear me say “engagement fundraising,” they look at me like I have two heads.
So here’s my simplest explanation of how engagement fundraising works:
So there you have it!
Engagement fundraising is all about providing valuable offers to donors to encourage engagement so you can track your donors’ levels of interest and reach out to them when they are ready for you to do so.
Engagement fundraising is fair and respectful. It’s convenient for the donor. And it’s highly cost-efficient and effective for you.
Oh… and last thing…
You’re board will love it because it’s smarter to engage and cultivate relationships with major donors online. Why? Because that means you are leveraging technology. And your board knows that anytime you properly leverage technology, you get amazing results (increased donation revenue at drastically lower costs).
I hope that helps!
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