Chasm between knowledge and ignorance in marketing and advertising

MarketSmart characters
MarketSmart lightbulb icon

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

If you are spending your donors’ hard-earned cash on marketing (fundraising), you must watch this short video from one of my heroes – David Ogilvy
Lessons learned include:
1. Personalize your marketing to your supporters
2. Don’t be afraid to write lengthy letters or emails (long copy works better than short copy… if it’s good)
3. Get trained in direct marketing and direct selling

Related Posts

7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing
5 Ways to FAIL at Major and Legacy Gift Marketing (and 3 Ways to SUCCEED)
Everything You Ever Wanted to Know About Nonprofit Marketing

Notify of
Newest Most Voted
Inline Feedbacks
View all comments
Shira Oler
7 years ago

What is the date of this video? Don’t you think some of this information is outdated?

Greg Warner
7 years ago
Reply to  Shira Oler

The video is very old. I hope you didn’t dismiss it because it looked so ancient.
Just about everything he said is still 100% true today.
David Ogilvy was the father of modern day marketing. His genius was wayyyyyy ahead of his time. This video is timeless. Enjoy!

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!