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7 major principles for major gift fundraising (including planned gifts)
Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first.
In the United States, 72% of gifts come from individuals and wealthy individuals are responsible for most of those gifts. According to figures from the Giving Foundation and the Fundraising Effectiveness Project, 83% of the dollars from individuals came from just 12% of the people and 70% came from just 3%. By calculating dollars given according to various news reports, I determined that the top 50 people gave a total of approximately $10.2 billion in 2014 (3% of all giving from just 50 individuals).
Want to know how to get more of your share? Understand these 7 principles:
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>> Top 10 Tips to Catapult Your Major Gift Fundraising
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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