4 simple concepts that can help you raise sophisticated transformational gifts

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

I like this blog post written by Greg Ring over at The Giving Crowd. 

In it, he outlines his Four C’s of Successful Fundraising. Although, I’m not sure why he calls it that since there are a lot more than four C’s in the post.

Anyway, here’s a synopsis of what he wrote to help you get more major gifts from super-wealthy supporters:

  1. A clear vision that will compel a major donor to part with their wealth;
  2. Consistent communication through a variety of channels that add value and don’t always ask for money;
  3. Competent, highly professional, super-skilled, one-to-one follow-up — with finesse (this ain’t telemarketing!);
  4. Employment of champions (other major donors) to help build social influence — the bandwagon effect.

I like those points. Transformational giving is a highly-considered sale. Meeting the needs of people with the capacity to make a major impact requires skill. You’ve got to be an artisan. You’ve got to be polite yet persistent. You’ve got to get help from others who’ve already taken the plunge. And, of course, you’ve got to have a great offer.

But don’t take my word for it. Check out the details in Greg’s blog. It’s worth a few minutes of your time.


Related Posts:

>>12 astounding ways Engagement Fundraising can help you right now
>>The 5 P’s of Engagement Fundraising


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