I like this blog post written by Greg Ring over at The Giving Crowd.
In it, he outlines his Four C’s of Successful Fundraising. Although, I’m not sure why he calls it that since there are a lot more than four C’s in the post.
Anyway, here’s a synopsis of what he wrote to help you get more major gifts from super-wealthy supporters:
I like those points. Transformational giving is a highly-considered sale. Meeting the needs of people with the capacity to make a major impact requires skill. You’ve got to be an artisan. You’ve got to be polite yet persistent. You’ve got to get help from others who’ve already taken the plunge. And, of course, you’ve got to have a great offer.
But don’t take my word for it. Check out the details in Greg’s blog. It’s worth a few minutes of your time.
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