Here’s What Supporters “Buy” When They Donate to Charity

I think buying and donating are the same.  Here’s why.  When I give money to a charity, I am buying:

  • A chance to be moved by someone’s story in an emotional way
  • An opportunity to feel I’m not powerless in the face of need and can help (this is especially true during disasters)
  • Empowerment to feel that I’m changing someone’s life
  • A sense of closeness to a community or group (like my son’s athletic team)
  • A possible tax deduction
  • A way to memorialize someone (who is struggling or died of a disease… for example, I bought that for my mom and for my dad after I lost them)
  • A way to continue my family tradition since I was raised to give to charity
  • A chance to be “hip” by supporting a charity (i.e., wearing a yellow wrist band) when it’s in-style to do so
  • A way to feel connected to other people… to build my social network (i.e., my friend is running in a 10k soon and I want to support her)
  • A chance to be the “hero” (and to have a good image for myself/my company)
  • An opportunity to leave a legacy that perpetuates me, my ideals or my cause
  • An opportunity to give something back to others
  • A way to follow my religion because I believe that God wants me to share what I have
  • And finally, I want to be seen as a leader/role model

What do you think supporters buy when they donate to charity? Sound off below.

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Scott Talbot
5 years ago

Immortality, in a sense. When one establishes a lifestyle of giving, and especially when one leaves a significant legacy gift in his will, his generosity is memorialized for generations to come.

Russell James
Russell James
5 years ago

Meaning beyond simply what I can personally consume.


[…] it was against that backdrop that I read MarketSmart’s Halloween blog post, Here’s What Supporters “Buy” When They Donate to Charity, by Greg […]

4 years ago

I always believe that it’s better to give than to receive. It’s an awesome and great feelings when helping someone or many by giving. Nice post Greg!

Claire Axelrad
3 years ago

An opportunity to be part of something larger than oneself. Purpose. Meaning. Self-actualization. Agree. Fundraising is sales, and there’s nothing wrong with this. As author Daniel Pink wrote: To Sell is Human.”

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