What do you really think about DONOR SCORING?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Here are some types of donor scores I’ve seen:

  • Wealth scores
  • Capacity scores
  • Legacy gift likelihood scores
  • Major gift likelihood scores
  • Annual gift likelihood scores
  • Etc.

And, here’s what I’ve read about what the scores are supposed to provide: 

  • A ranking of a prospect’s ability and propensity to make annual fund, major and legacy donations
  • A confidence level that the wealth and philanthropy information is correctly matched to a prospect
  • Etc.

Even MarketSmart has scores.

Yep! We’ve been working on our algorithm for years.

But are any of these scores valuable?

I’m not sure. So I hope you’ll help me ‘take the pulse of the sector’ by completing this quick, 2-minute survey. If you do, I’ll send you the results.


TO TAKE THE SURVEY, JUST GO TO: www.imarketsmart.com/scoringsurvey


Also, please feel free to share the link and/or this tile on social media. Thank you!!

donor scoring survey


Related Posts:

>>Is it time to dump donor ‘scores’?
>>Webinar with Dr. Russell James: How To Use Donor Surveys to Raise More Money

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