What Does "Value" Have to do with Raising Money?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Thumbnail Image -- What Does When it comes to raising money, do you want more donors?  And, want more donors to give more?

The only true way to substantially achieve both goals is to deliver more value.  Yet value is always in the eye of the beholder.  And, if your organization is ordinary, then why would one more person support your mission and why would a supporter give one dollar more to your cause?
The answer:  Because you deliver value!
Therefore, the simple key to commanding more money (and this applies to just about any financial transaction) is to provide more value.
The trick is to stop and think about the value you deliver to your donors, volunteers, beneficiaries, etc.  Then determine how you can deliver more value to everyone this year. If this is done well, more money will follow.
What does value mean to your nonprofit?  How do you provide this to your donors?

3 responses to “What Does "Value" Have to do with Raising Money?”

  1. I agree completely….and I suggest you specifically SHOW them what their dollar will buy….then THANK them specifically with a story related to the size of their gift… Margie

  2. Greg Warner says:

    Why not give ’em a menu to make it easy and clear?

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