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What Does "Value" Have to do with Raising Money?
When it comes to raising money, do you want more donors? And, want more donors to give more?
The only true way to substantially achieve both goals is to deliver more value. Yet value is always in the eye of the beholder. And, if your organization is ordinary, then why would one more person support your mission and why would a supporter give one dollar more to your cause?
The answer: Because you deliver value!
Therefore, the simple key to commanding more money (and this applies to just about any financial transaction) is to provide more value.
The trick is to stop and think about the value you deliver to your donors, volunteers, beneficiaries, etc. Then determine how you can deliver more value to everyone this year. If this is done well, more money will follow.
What does value mean to your nonprofit? How do you provide this to your donors?
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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I agree completely….and I suggest you specifically SHOW them what their dollar will buy….then THANK them specifically with a story related to the size of their gift… Margie
Why not give ’em a menu to make it easy and clear?
Why not give ’em a menu to make it easy and clear?