10. They are in the wrong job and should be doing something else;
9. They are poorly trained (or not trained at all) and, therefore, don’t know how and when to do it;
8. They don’t truly believe in their employer’s mission;
7. They believe in their employer’s mission but have little to no confidence in their employer’s staff to get the job done on behalf of the donors;
6. They haven’t properly qualified the donor (and, as a result, they are unsure about whether the supporter has enough passion or is capable of making a gift at the level for which they were told to ask);
5. They have not developed an offer in which the supporter will find tremendous value;
4. They have not worked toward gaining buy-in from the supporter’s family;
3. They became too friendly with the supporter;
2. They look at giving as a negative (when the truth is that philanthropic-minded people find tremendous joy in giving);
1. They know the supporter is not ready to be asked because they have not yet earned the supporter’s trust, have not built a relationship with them, have not listened enough to understand their wants, needs, desires, and interests and, therefore, the supporter has not moved themselves to be ready to make the decision.
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