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The top qualification and prioritization data points you should consider before you reach out to your supporters to build a caseload

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Recently we surveyed a few hundred fundraisers to find out what they felt were the most (and least) important data points for qualifying and prioritizing major gift supporters for outreach. 

Here’s what they said:

 

donor qualification

 

Related Posts:

>>7 simple steps to qualify your donors
>>Is donor qualification more important than donor identification?
 

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