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It’s amazing how many so-called best practices get fixed and set in place, and then never questioned from that point on. Look up anything about… Read More
It’s so common we don’t even see it any more. We keep putting forward a false proposition – that all we need is money. Money… Read More
Fundraiser turnover is an epidemic. And that’s not just our opinion or an attempt to be dramatic. Actual researchers used that label to describe the… Read More
A significant portion of donors are underwhelmed or dissatisfied with their giving experience, including yours. You may have assumed they are satisfied because they continued… Read More
It gets posted all over social media. Featured in books. Heard at seminars. Repeated on webinars. It’s hard to work very long in fundraising without… Read More
When we think of people as prospects, we approach them, more often than not, with our lists of what we want them to do for… Read More
Before you think this is another post about how to tell great fundraising stories, read this: This article is not about the elements of how… Read More
I hear from them almost every day. Smart, hardworking, principled, mission-driven fundraisers. They share examples of the mindless, myopic metrics visited on them by people… Read More
It’s a sensitive topic considering the fact that the vast majority of revenue for nonprofits comes from major donors. The answer, or course, is that… Read More
In a long career that led me to interact with thousands of donors, I can say with certainty that I never caused a single person… Read More
As a gift officer, do you sometimes feel like your administrators and leaders are directing you to perform fundraising activities that don’t actually seem to… Read More
Fundraising is not about “The Ask.” But it is about asking the questions below. When you do, “the ask” becomes a mere formality. However, fail… Read More
Well done! You’ve identified some potential major donors! Maybe. You think. Well, you’re pretty sure. About some of them. But you don’t really know if… Read More
How strong is your advancement team’s sense of belonging? I have condensed a great deal of donor research, both my own and that of others,… Read More
Low-dollar donor acquisition typically occupies a large share of the fundraising budgets for nonprofits, and a similarly large share of their time and energy in… Read More
Ask your CEO to commit to six 90-minute no-holds-barred dialogic sessions, real or virtual or some combination thereof, limited to 15 participants each, in which… Read More
When you look at your donor base, what do you see? Do you see a plain filled with stick figures who all look the same?… Read More
It’s the enduring appeal of the scholarship. It is a way for one person to help another person realize their potential. The volume of giving… Read More
All your donors are on a journey, whether they know it or not. Some of them are on a journey to get as far away… Read More
Put the right idea in front of the right door in the right way at the right time. The more consistently you do that, the… Read More
As you begin scouring your donor and supporter databases for your next batch of major donors, where do you begin? How can you tell from… Read More
The Great Obstacle To Professional Growth, Fulfillment and Sound Decision Making It’s the need to be more honest with ourselves. It’s more than self-knowledge. It’s… Read More
As a large or perhaps mid-size nonprofit organization, you probably know the general value of marketing automation platforms such as HubSpot and Salesforce. You may… Read More
To be philanthropic is to acknowledge that we are in this together; that: Your misfortune is mine because I have been lucky and you have… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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