We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
The words are listed down at the bottom. But to understand why you should put them everywhere, read this:
Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.
Many of these same supporters will contemplate the creation of or revision to an estate plan. And, every time they do, your organization has a big opportunity to acquire a gift. But how do you know when the opportunity has arisen? That’s the big question isn’t it?
Here are some of the many life events that trigger this kind of thinking:
People might even consider a gift at the precise moment when they are:
And
Because of every bullet-point listed above, your planned and major gift marketing needs to be ever-present and ubiquitous but at a low cost— not an easy task. Here’s the easiest way to accomplish this. Put the following words everywhere you possibly can:
“Please consider making a gift to {your organization} in your will and financial plan.”
>> Increase Charitable Donations with These 5 Words
>> The 5 Most Important Words and Phrases for Your Donors to Hear
>> What are the 3 Most Boring Words in Fundraising Appeals?>>
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
Spot on! I’m teaching a planned giving basics course next week and I’ll be referring to you 🙂
http://www.afpsoco.org
Cheers,
Dianne
Super! Glad to hear it Dianne.
I love that your posts are succinct. You get right to the point without a lot of fluff and blah blah. And, your advice is sound. Thank you.
Thanks Marilyn. We have a NO BLAH BLAH rule here at MarketSmart! 🙂