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Product Updates: January 2019
New Product: QCD Effort
Raise more money (for less cost!) from qualified charitable distributions
Over the past few months we’ve researched, tested, and validated the need to educate supporters about qualified charitable distributions. What does that mean for you? There is a turn-key way for you to raise more dollars from QCDs! MarketSmart’s QCD Engagement Effort is now available to all customers as an add-on to your annual marketing plan.
Want to raise more dollars from QCDs in 2020?
Yes!Many of our customers let us know that they wanted a way to better educate supporters about QCDs and inspire supporters to take action on making these gifts. We have been working hard on creating the best digital donor experience to reduce confusion around this type of gift. The results are exciting!
Want to learn more? Contact your Strategist to see if this Effort aligns with your 2020 goals.
Want a full Dashboard refresh to kick off 2020?
Questions? Feedback?
We look forward to hearing from you! If you have any questions, concerns or just want to say “hi”, please reach out to Elizabeth at dashboard@imarketsmart.com, or use the chat tool on the bottom right side of your Dashboard to have questions answered by a real human!
All my best,
Elizabeth Weiland
Director of Product
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
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Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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