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Innovative possibilities are right in front of your face.
Most of the time innovation is possible simply by taking what has already been created and mixing it up a bit.
Let’s play the game.
Mastercard– credit card payment
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Paypal– allows payments to be made on the internet
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Starbucks– uses a scanner to debit your prepaid card
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iPhone– connects all the above
Starbucks often has long lines. If they could move people through the stores faster, they could sell more coffee. So Adam Brotman (Chief Digital Officer, Starbucks) created an app that serves as a virtual Starbucks card. By doing so, he connected all of the above and 42 million mobile payments were made in March, 2012 alone (and that number keeps growing every week).
Now the lines move faster, customers are happier, and Starbucks’ profits are larger.
What’s right in front of your face that could create value for your customers, clients or donors with just one more ingredient?
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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